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| Books,
Debbie Fagan,
27 January 2001 |
Rating: F4
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Remember the classic novels of the epistolary genre, a la Dangerous Liaisons, when protagonists left slow paper trails between them? What a sluggish, anachronistic medium that was! Enter Matt Beaumont. The fast paced nature of emailing across the online office (and to much consternation) across the globe creates a hilarious medium for a novel, grasping our attention with supersonic wit.
A novel comprising only email communication at first filled me with dread (what, back to work on my day off?) but the fantastic characterisation drew me in. After all we do know these stereotypes so well, the paperclip-dispensing-anally-retentive, the arse-licking suit and not-so-creative creative. The emailing thing works, it is economical with words and doesn’t get in the way of the narrative. Beaumont’s novel isn’t going to be praised for its writing but for its superb modern day concept. Each character’s voice is defined by a personal emailing style for which he often manipulates rudimentary grammar, spelling and good old fashioned punctuation.
The life blood of any agency is the big kill. Winning that all too important piece of multi million pound business. Miller Shanks is no exception and it is on the back of a tight deadline to win the all important Coke pitch that all hell breaks loose. Or is this just another day in Adland where keeping your head above water, your reputation and the knives out of your back appear to be part of a days work. Advertising excess, hypocrisy, drugs and a fair helping of sex spice up the missives. Caustic humour and keen observations permeate each electronic exchange -”E” doubled me up in spasmodic belly laughs.
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