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Lenticulars seemingly occupy a special place in peoples memories: freebies in Shreddies packets; PG Tips chimp spectaculars. More recently the have been utilised by the Roman Catholic church to make the visage of our saviour more compelling, i.e. he now winks at you. And now it's the time for the Coca-Cola Company to employ its awesome power for its own, nefarious plans.
OK rewind - remember the Diet Coke ad, which cunningly reversed the male domain of ogling in the workplace? You can't of bloody well missed it - it seemed to run for years. Later came variations on the theme - and thus bequeathed Diet Coke break. As the campaign ran on it ran dry, now, instead of leering at somebeefcake stripped to the waist our lusty secretaries are into some smooth suited white-collar dweeb. Obvious trying to create some Gold Blend come Ally Macbeal energy, the ads are as flat as a trinitone tube. This is where the lenticular comes into play - to infuse this turgid romance with some life. What we get is asaid dweeb supping his altsimers inducing soft drink - and that's it albeit plastered over a billboard near you. The affect is like a well-dressed office weirdo eyeing you up to see if you are ready for assimilation into the hive mind. Even more terrifying is the sequel - the prospect of reproduction. Two pod people sharing a intimate tipple - or are they worshipping at the alter of their new God. Live Your Life - in the monolithic shadow of the Coke machine. Join us - join us in absolute mediocrity. At least that other romantic couple don't have to resort to such cheap gimmicks - Tom and Louise from the Admiral Gordon insurance tube ads, now
this is the real thing.
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