|
| Foocha! is a non-profit Web site. We do it for kicks, not for cash. If you're interested in writing for the site, click here |
|
 |
|
|
 |
|
|
| |
| |
|
People always wax nostalgic when you mention the cult of cheap sweets – the Mojos, the Blackjacks, the sherbert saucers. I’ll follow suit briefly, but soon enough I’ll realise my love for cheap groceries lies in the Here and Now. Of course, these days you’ll be hard pressed to get excited by the cheap confectionery in shops, it’s all jelly frogs and sugar snakes, and none of it comes wrapped or branded. Thank god for the Red Mill then. ‘Britain’s 4th largest producer of Savoury snacks’ trumpet their (fantastic) website, but more importantly they’re the overlords of the cheap dinner. The wizards of the well-spent ten pence. The true masters of the character crisp.
I’ll be blunt – crisps are over-priced and exciting. The majority of them are boring from a design point of view – nothing to read on the packets, and the flavours are the same old/same old they’ve been for over a decade. Red Mill don’t play it like that – their range of ten pence snacks change on what seems like a weekly basis, and each flavour has it’s own distinctive badly drawn mascot. Their cartoon cast rivals everything in the Disney cannon – from the cycling onion man on ‘Onion Rings’, to the stoner crustacians on packs of ‘Petrified Prawns’, these are characters that have obviously by-passed the creative boards of design agencies and have just been dreamt up in the lunch hour by the guy who presses the button on the corn-snack cooker in their Warwickshire factory. And they’re all the better for it.
-
Then there’s the flavours. Forget your pub-bound cheese and onion, your ‘oh-so-original’ salt and vinegar. Red Mill have taken it to a whole new level, fearlessly attempting to synthesise the taste of actual dinner time meals into a small plastic bag. So you get Burger flavour and pizza flavour, and given enough time I imagine they’ll have the ability to produce some kind of sushi flavour. Believe me, when that happens I’ll be straight down to the Gill supermarket, not just to try the taste, but to get jollies from the new character they’ve scribbled out to adorn the bag.
Top Home |
|
|
|
|
